Toygar was born in Turkey, grew up in Germany and moved to New York in 1997. In Germany he led BBDO to became the country’s most awarded network in Cannes in 2008. Later he joined BBDO New York for 6 years running brands like Visa, Gillette, Campbell’s, HP, The American Red Cross and Major League Baseball.
In 2015 he joined Havas as CCO for the Americas and worked hand-in-hand with media, data analytics and the AI capabilities of the IBM team. He believes in the power collaboration of all disciplines in the service of great ideas. And the endless possibilities that come with the integration of media, data, AI, digital and social in the creative process.
Over the last years he has won 31 Lions for 15 brands in 12 different categories. It’s the result of a simple belief, “Why not make it great while you’re at it? It’s definitely more fun and more effective.”
In 2015 he was a member of the Cannes jury, in 2016 he made Adweek’s Creative 100 and in 2017 he will be the foreman at D&AD for the craft category and the president of the Film category at the London International Awards. In 2018 Campaign selected him for the Digital 40 over 40 list. But the most important recognition will always be a big hug from his twin daughters Soul and Baxter.
Today Toygar is the Chief Creative Officer of We Are Unlimited, a new agency model that unites all disciplines under one roof and one leadership. The agency is designed to understand human insights more deeply and deliver creative excellence on all touch points.